Throughout April we have talked about environmental issues. We can't leave the topic before we hit on one that everybody can do: recycle your customer data. It's one

The old saying says, “No good deed goes unpunished.” It's not true. Lots of people and companies do good things, and they get the credit they deserve. Are

Every April the call goes out for everyone to be greener with respect to the environment. It might be tempting to put together a splashy marketing campaign to

In today’s fast-paced and competitive business environment, it’s essential for dry cleaning businesses to keep up with the market’s evolving needs and trends. The dry cleaning industry faces

As an entrepreneur, I love connecting with business owners and learning how they operate. They all have different ways of looking at business, and the good ones have

As a business person, sometimes you have to react to situations. But there are a lot of things you can see coming down the tracks if you just

In our industry, it can be difficult to stay consistent, especially when things get busy. Here are my favourite ‘set it and forget it’ tactics that will support

Summer calls for easy reading, so July called for a light-hearted column. I’m always pleasantly surprised when a dry cleaner makes its way to the big screen. Here’s

Being told to "think outside the box" doesn't help if you don't have any ideas inside the box to begin with. Let's think INSIDE the box to find

What are 'social media influencers', what do they do, and how can you determine if joining forces with one might improve your marketing?