Apologies if you have had any difficulty accessing this site over the past week. For some unfathomable reason, we were under a very diligent attack to bring the site down. Our champion webhost kept it going all through Clean, and we’re in good shape. Thanks for your patience!
What a Show It Was!
By Becca Anderson
If you did not attend this Clean Show in Orlando, the only thing I envy you for is that your feet are not as exhausted as mine. Other than that, I think you made a grave mistake. This was probably the best Show I have attended in my 25 years of attending. It was well-organized (even the booth placements were better), full of incredible new technology innovations, and had great networking for the future.
I knew going in that it would be too much to remember (and report on) for one article, so I posted a Clean Show 2025 Diary each day to take you along in my pocket and experience some of what I enjoyed. You can access it below, and each report links to the next one.
GO TO CLEAN SHOW DIARY ENTRIES HERE…
For now, it’s back to my office to follow up on all the great interactions I had, and plan the articles that will enlarge on the trends and themes I gathered at the Show. You’ll be hearing more about those in the months to come.
Mark your calendar now for Clean 2027 — July 15-18 in Las Vegas.
Back to School, Back to Basics
SEO and Website Readiness
Whether we like it or not, September is soon to be upon us and ushers in fresh routines and sharper focus. In other words, it’s a perfect time to give your business’s online presence a refresh. Think of it like a back-to-school SEO and website tune-up. This month, we’re diving into how a clean, optimized digital website can help your business get found by potential customers.
The Silent Profit Leak in Growing Businesses
(And how to stop it before it drains your bottom line)
Your revenue is up with all locations busier than ever. On paper, everything looks great. Life has never been better. But when you look at the profit line, something feels off. And you can’t understand what is going on. For many growing businesses, this isn’t a marketing problem or a sales slump. It’s a slow, quiet drain of client attrition caused by service inconsistencies that don’t make headlines, but slowly erode loyalty.
Where’s YOUR Nomination?
It’s time for the 2025 Canadian Best Plant Competition, so get your nomination in. Not sure what to include in the nomination? Visit our special page with tips for what information we need. The DEADLINE IS AUGUST 30, and we’ll be featuring great plants all through September. Yours could be one of them!
A panel of independent judges will be making the final selection of which plant will be named Best Plant 2025.
AUGUST SERIES — Clean Show!
Fabricare Canada “Booth” info:
Fabricare Canada will be EVERYWHERE at the show! We won’t be tied to a booth, so we’ll will be able to attend education sessions, do interviews, and spend time with people all over the floor. If you want to meet, just call Becca — 903-215-2313.
Are You Serious??
Our columnist Kevin Marois is deadly serious about what it takes to be a dry cleaner — at least, a successful one. And he’s got one thing on his mind right now:
“If you are serious about being a dry cleaner, you need to be at The Clean Show in Orlando, August 23-26. No exceptions. Let me tell you why.”
Clean At Last!
At last, the Clean Show looms at the end of this week. Have you packed everything? Here’s a quick reminder of some key items you will want to have along to make your days at Clean as comfortable and productive as possible.
- Passport (won’t get far without that!)
- Details of your flights and hotel accomodations, etc.
- Business casual clothes
- Comfortable (NOT new) shoes
- Water bottle (refillable at fountains)
- Snacks to get you past the afternoon energy crash
- Clean Show App on your phone for show map, etc.
- Sim card or eSim that works in the U.S.
- All your various electronics and their chargers
- Notebook and pens for seminars, notes in booths, etc.
- List of specific booths you want to visit
- List of equipment or other items you need to check out
- Cell numbers of people you want to meet up with
Don’t wait to make a list of what you want to see until you walk in the door of the Show. You will be on complete sensory overload! Instead, visit the Clean Show site and scroll through the list of exhibitors. Check out our Booths to Visit page for interesting highlights. Do this while you are still at home, with few distractions. There is nothing worse than getting on the plane for the return trip home and slapping your forehead saying, “Oh, I was supposed to look at those new steaming units!”
It’s going to be a great show, and you’ll learn a lot. You’ll make connections. If someone hands you a business card, make notes on the back so you remember details of why it’s important.
Go. Enjoy the experience! Soak up the knowledge. Come home refreshed and ready to plunge back in with a new attitude.
We’ll see you there!
JULY SERIES: Pre-Clean Show
Looking for Clean Show information?
You’ve come to the right place. Check out our special pages to give you everything you need to know regarding the Show. Start with our Everything Clean Show page and then dive into individual pages for more details.
The Industry Holds Its Breath
That’s how it feels when the Clean Show approaches — like we’re holding our collective breath and waiting to see what new innovations will be revealed. Some companies hold off ordering equipment until they can see it live at the Show, and hope to bag a bargain in the process. Others are just weighing their options for the next purchase they need to make in a year or so.
What can you expect at Clean this year? In a word: MORE. More options, more AI, more automation, more services you never thought to offer, more great ideas from the education sessions, more people you’ll meet who are trying things that have changed their businesses for the good. That’s the whole point of the show, to open your eyes to new possibilities.
Next week we’ll feature an interview with one of the organizers of the Clean Show to give you specifics on what to look for and what to expect.
In the mean time, check out our growing Booths To Visit page and read specifics from companies that are enthusiastic about what they’re bringing to you at the Show.
The Low-Down on Clean ’25
Whether you’ve attended past Clean Shows or this is your first time — or you’re still making up your mind — it’s good to have the complete information about the Show. This year is bigger and better than any in the past, so we asked two of the Show executives to lay it out for you.
Bringing Their “A” Game
We’re less than a month away from the Clean Show, and companies are ramping up to make sure you see the best equipment, hear about the best services, and have a chance to ask all your questions.
Each week, more companies send us detailed information about their booth at the Show. This week, Jensen has really raised the bar by revealing the theme of their massive booth is Jensen Land — in homage to the theme park capitol of the world: Orlando, home of this year’s show.
Check out all the booth information so you can plan your trip down the aisles. Click to visit our special Booths to Visit page:
5 Lessons from the Floor
Marketing Ideas that Trade Shows Are Getting Right – and How You Can Incorporate Them into Your Business
The Clean Show is less than a month away, and whether you’re attending or not, it’s a great reminder of marketing tactics we can use in our businesses to stand out in a crowded space. At The Clean Show, everywhere you look, vendors are vying for your attention. Here are five ideas worth borrowing from the trade show floor (no badge required).
It isn’t just about tech; it’s about trust
It is a given that the Clean Show will showcase the latest innovations, faster machines, and all the tools designed to make dry cleaning more efficient. But here’s the question few are asking: Will those innovations help your customers trust you more? Today, trust is the real currency in business. Make sure your purchases at Clean will build customer trust, as well as help your productivity.
