Cintas Acquires SITEX
Cintas Corporation has acquired SITEX, a Kentucky-based, family-owned supplier of uniform and facility service programs. Customers of both Cintas and SITEX will be affected by the change, so you’ll want to learn what it means.
Our columnists are never shy about weighing in on our monthly focus. This month is no exception!
The Mechanics of Dreaming and Doing
Some people dream and plan and make things happen. Others dream and whine and grumble, and then do nothing. If you want things to be different, you have to start with a dream and follow it with some elbow grease. Kevin gives you some practical steps from dreaming to doing.
Turn your Dreams into Reality
As February draws to a close, you may feel your commitment to your new year’s resolutions (also known as ‘Dreams for 2024’) slipping away. There’s no need for a wavering mindset. Linley has a few simple ‘take action’ tactics you can use to ensure you turn your 2024 dreams into reality.
February Focus: Dreamers & Doers
One of the special things about owning your own business is that you are free to dream — where is the company going? Where do you want it to go? What can you do to get it there?
The success stories in our industry are people who DREAM big and then DO big. All this month we’ll be showcasing Dreamers & Doers to give you new ideas to put in your own dream basket.
Check back each week for another shot of encouragement.
Most people equate dreaming and doing with financial success. Alex Winch of Beach Solar Laundromat/Monk’s Fine Fabric Care of Toronto pictures real success as making a positive difference in people’s daily lives. And he doesn’t mean just being open convenient hours, either.
Contrary to the dream-big-do-big idea, Alex is doing something small, but life-changing. We promise it will touch your heart and fire your imagination.
Venezuelan-born Salomon Mishaan had a problem when he relocated to the U.S.: he couldn’t find a dry cleaner that did things the way he’d gotten used to them in Europe and other places he had traveled. Rather than despair, he realized he’d found a market ripe for innovation.
New Year, New Opportunities
All this month we will be bringing you ideas for effective marketing throughout 2024 that will keep your company top-of-mind to customers and potential customers. Solid marketing makes a distinct impression in customers’ minds — not just that you have a great place to get cleaning done, but that you are an integral part of the community that they can trust. You should have an entire calendar of plans in place by the end of January. Pull out your calendar and get ready.
Most effective marketers begin with a planning calendar. They select events to celebrate, concepts to communicate, and plot it all out on the pages of the year.
But how do you begin? It’s a big, blank calendar. We’ve got some ideas, of course.
Ready, Set, Launch!
Meet Chad. He’s got a dry cleaning plant and a laundromat, and he wants to do some marketing to strengthen his company’s brand. He’d also like to bring in some new customers, of course. So he’s going to take our Calendar Year of Marketing challenge and put together a plan for the year. Ride along with him and his team as they embark on their marketing adventure!
Changing the Mind
In our last installment, ‘Chad’ and his group planned and executed a series of three marketing events in the course of a year. Each event had great participation, and the end results got the team ready to take on even more. In this final installment, we’ll watch them move off the dime and see where they go next.
A Year of Maintenance in 12 Bites
Kevin’s always crusading to get you to step up your maintenance game, and he’s making it easy this time by dividing it up into bite-sized chunks throughout the year.
Make Your Marketing Goals SM*RT
This month Linley sat down with Denise Goldstein, Digital Marketing Guru, at SMRT Systems to talk about what marketing tactics she’s excited about in 2024. From SMS campaigns to emails, Denise sheds light on what you should focus on this year and how to measure success. (FYI: Google My Business reviews are still really important.)