Last week we looked at where to find potential marketing opportunities that keep your name in front of your customers or potential customers. This week, we'll join “Chad”

If you’re not already an industry association member, you should consider becoming one. Being the member of an association is an important step in coming together with individual

When you hear the word "marketing" do you cringe? Does it sound intimidating or labor-intensive, or just boring? If so, you can improve your marketing -- and be

2024 is around the corner and marketers have a lot to look forward to. Digital marketing, specifically the use of sophisticated technology, will continue to play a prominent

We are delighted to reveal our Canadian Industry Person of the Year, Pierre Ferron of Buanderie Blanchelle in suburban Montreal, QC. The laundry operates two plants that process

The ideal way to navigate the marketing maze is to remember who you are trying to reach: customers. And, since you have been and continue to be a

When you drive a flashy car, everyone notices you and looks at what you are doing. In the same way, you should have a clean, flashy plant that

Each quarter, a fashion technology company called Lyst releases a report called The Lyst Index, which uses consumer data (including search and product sales) to track fashion’s ‘hottest

It can be challenging to stand out and thrive. However, with the right marketing gems, all small businesses can achieve remarkable results. Let’s explore some marketing gems specifically

In our previous article in this series, we looked at the important difference between Marketing and Advertising. But what does good marketing look like? We wandered the Internet