Some marketing tactics have stood the test of time. Others have been short lived or just aren’t a fit with our industry. This month, I’m exploring which marketing
Wash-and-fold became a sales booster for a lot of cleaners during the pandemic. Since its rise in popularity, I’ve realized there are two wash-and-fold camps: those for and
According to Yahoo, 50% of Americans have a side hustle. Yes, a side hustle can bring in additional revenue for your business. But I’m here to challenge you
Spring marks the ‘unofficial’ start of wedding season, which means it’s time to think of ways to market your services to brides, grooms and wedding guests. Weddings and
Will there be a future where your dry cleaning doesn’t come back in plastic? At some cleaners this is already the default option, but for many others, going
In early March I had the privilege of visiting The Dry Cleaning & Laundry Institute (DLI) to take part in their ‘Introduction to Dry Cleaning’ course. Read on
It takes commitment and sacrifice to be a business owner – the same is true for a successful marriage or relationship. For couples who work, own or start
The new year symbolizes a fresh start for both you and your business. It’s time to eliminate negative habits that are no longer serving you, and rather, lean
Seasonal slowdowns are just around the corner. Most of us will use this time to play catch-up, relax, or perhaps dwell on a looming recession. Don’t let this