It all started in November, 2023 when a customer of Beach Solar Laundromat told Alex that she'd seen a woman stealing sweaters from her dryer load. Alex reviewed

In our last installment, 'Chad' and his group planned and executed a series of three marketing events in the course of a year. Each event had great participation,

Last week we looked at where to find potential marketing opportunities that keep your name in front of your customers or potential customers. This week, we'll join “Chad”

When you hear the word "marketing" do you cringe? Does it sound intimidating or labor-intensive, or just boring? If so, you can improve your marketing -- and be

We are delighted to reveal our Canadian Industry Person of the Year, Pierre Ferron of Buanderie Blanchelle in suburban Montreal, QC. The laundry operates two plants that process

The ideal way to navigate the marketing maze is to remember who you are trying to reach: customers. And, since you have been and continue to be a

In our previous article in this series, we looked at the important difference between Marketing and Advertising. But what does good marketing look like? We wandered the Internet

This month we'll be focusing on moving your marketing to a new level. Along the way, we'll be highlighting examples we find of companies that are really doing

You can spend thousands of dollars to bring in an expert to assess your business, help you find areas that need attention, and then decide whether to follow

No matter what kind of business whiz you are, you will eventually come upon a problem that requires some expert advice. You can ask other operators, or your