If you don’t have a written strategic plan that you are working and revising constantly, there’s usually a reason. But none of them are good.

Here’s a Top 10 list of common excuses….

10. It takes too long to put one together. I could be working instead.

As they say, “If you aim at nothing, you will surely hit it.”

---

9. My company is too small to need a strategic plan. That’s for the big guys.

How do you think they got to be “big guys?”

---

8. I do much better just flying by the seat of my pants.

It’s amazing you still have pants to fly by the seat of. And those landings….

---

7. As soon as I get the plan done, things will have changed. What’s the use?

Planes fly to different destinations every day — but they still need to get off the ground.

---

6. I’m a creative entrepreneur. I’d be boxed in with a strategic plan.

Creativity unharnessed is flash and noise. And about as profitable.

---

5. Nobody else I know has one, and they’re still in business.

They haven’t taken over your market yet, either, have they?

---

4. It’s too difficult to do it now with the pandemic. Last year it would have been a snap.

Good strategic planners from last year weren’t caught flat-footed by Covid. There will always be something coming at you.

---

3. If it’s longer than one page, nobody’s going to follow it anyway.

Think big, plan big. It’s not a writing assignment from 4th grade… it’s your future.

---

2. I just don’t understand why it’s important..

Those people who keep their heads while everyone around them is losing their minds? They have a plan.

---

1. I’ll admit it. I’m lazy. I just don’t want to do it.

We’ll see you at the going-out-of-business sale.

---

No more excuses. Get busy making your plan and directing your future. See our article on how to put a plan together here.