2024 is around the corner and marketers have a lot to look forward to. Digital marketing, specifically the use of sophisticated technology, will continue to play a prominent

The ideal way to navigate the marketing maze is to remember who you are trying to reach: customers. And, since you have been and continue to be a

When you drive a flashy car, everyone notices you and looks at what you are doing. In the same way, you should have a clean, flashy plant that

Each quarter, a fashion technology company called Lyst releases a report called The Lyst Index, which uses consumer data (including search and product sales) to track fashion’s ‘hottest

It can be challenging to stand out and thrive. However, with the right marketing gems, all small businesses can achieve remarkable results. Let’s explore some marketing gems specifically

In our previous article in this series, we looked at the important difference between Marketing and Advertising. But what does good marketing look like? We wandered the Internet

This month we'll be focusing on moving your marketing to a new level. Along the way, we'll be highlighting examples we find of companies that are really doing

Google, YouTube, TikTok, Audible, webinars, in-person courses – it can be overwhelming to know where to find the right source of information when trying to understand a new

As a final take on retirement for our September 2023 issue, consider the cherished garments your customers wear to unforgettable events—be they weddings, christenings, prom, military parades, sports

Some marketing tactics have stood the test of time. Others have been short lived or just aren’t a fit with our industry. This month, I’m exploring which marketing