If you want to get your feet wet in the social media arena and are looking for a role model, look no further than Lisa Loscerbo, CEO of

I recently had a call with a client on the distribution side of my business—a new investor looking to get into the industry. We covered the usual ground:

If you had told me a few years ago that I would regularly be invited onto national television to talk about ‘laundry,’ I would have been skeptical. Like

In this series, I have explained guidelines for successful websites that meet the criteria for selection and recommendation by AI and search engines today. But what does such

In the first installment of this series, I talked about how website searches and rankings have changed drastically in the last few years as AI has become more

Websites—and the people who access them—have changed a great deal in recent years. Have you and your website kept up?

2026 is around the corner, and as the saying goes, those who fail to plan, plan to fail. A new year always brings fresh momentum, but it can

In Part 1 of this article I talked about why evaluating your own success is inextricably tied to knowing how your competitors are doing, and gave you tools

Evaluating your own company’s strengths doesn’t begin and end at your property line. To fully grasp how you are succeeding, you need to know how your competitors are

The way we search and shop is changing. This year, roughly 50% of Canadians used artificial intelligence (AI) tools for online purchases and product searches. In other words,