In a time of peak talent competition, companies are discovering a surprising yet powerful tool: the act of giving back. What might seem like a simple concept is

Fall months are a time traditionally associated with gratitude. For this month, I’m focusing on how your business’s involvement in the community can strengthen local ties and serve

Today, the average human attention span is just 8.25 seconds. The need to stand out has never been greater. Whether your wash-and-fold service is non-existent, new or long-standing,

WeDoLaundry is a bit of a misnomer, since the company really does everything except the laundry. They call themselves “The Uber of Dry Cleaning and Laundry”. Basically, they

Curious to know how your competitor landed in the Sunday paper? Why do they get on the evening news for doing something good? They seem to be everywhere.

You’d like to think your customers want to see you, enjoy your upgraded lobby area, or listen to their favourite tunes while they wait in the drive-thru line.

In our last installment, 'Chad' and his group planned and executed a series of three marketing events in the course of a year. Each event had great participation,

This month I sat down with Denise Goldstein, Digital Marketing Guru, at SMRT Systems to talk about what marketing tactics she’s excited about in 2024. From SMS campaigns

Last week we looked at where to find potential marketing opportunities that keep your name in front of your customers or potential customers. This week, we'll join “Chad”

When you hear the word "marketing" do you cringe? Does it sound intimidating or labor-intensive, or just boring? If so, you can improve your marketing -- and be