In Part 1 of this article I talked about why evaluating your own success is inextricably tied to knowing how your competitors are doing, and gave you tools
Evaluating your own company’s strengths doesn’t begin and end at your property line. To fully grasp how you are succeeding, you need to know how your competitors are
The way we search and shop is changing. This year, roughly 50% of Canadians used artificial intelligence (AI) tools for online purchases and product searches. In other words,
I ask you, when was the last time you proudly showed off your plant, not just to a sales representative, but to your customers, social media followers, or
Too many leaders still think client retention belongs to the frontline. That if you hire ‘the right people’ or give a single training, the service will take care
It’s a perfect time to give your business’s online presence a refresh. Think of it like a back-to-school SEO and website tune-up. This month, we’re diving into how
Another example of a dry cleaner making effective use of Social Media is Gibson's Cleaners of Toronto, with Linley McConnell leading the effort. We asked her for some
SMRT (stands for Systems Management in Real Time) was developed by a San Francisco-based dry cleaner who tried and failed to find modern software for his operations, so
Unlike the filter on your dry cleaning machine, social media is one thing you can’t afford to ignore. Especially now—let’s be honest—it’s practically the only way to connect
