Category: Columnist

Video is a means to share your brand’s personality, to educate your consumers about your services, and to alleviate any existing pain points. This month I’m breaking down

I keep giving advice in these columns, but I am not certain that everyone wants to do all the things I suggest. Maybe machines are the bane of

Did you know that at least 500,000 tonnes of post-consumer textile waste end up in Canadian landfills each year? The fashion industry’s impact on the environment has inspired

Over the years we have covered maintenance in most areas of a dry cleaning plant, but I don’t think we have ever talked about detergent pumps.

When you grow up in our industry, what’s a vacation without visiting a local dry cleaner in the area? With our first ‘real’ March Break in two years,

There are lots of moving parts involved in a dry cleaning or laundry plant. And at the end of a long day, it's easy to overlook something when

Whether you are busy or slow, your padding is getting worse every day. Fabrics break down and tear. Pads get hard. Touch-ups increase. Padding is not meant to

What are 'social media influencers', what do they do, and how can you determine if joining forces with one might improve your marketing?

Looking back at my December column for 2020, I could almost cut-and-paste it again here. That was not what was supposed to happen.

If you could ask Santa for one machine each year for the next four years, what would you ask for?