Check out our newest page!
We hear it a lot — “I can’t find the right people!” or “I’ve got skills, but I don’t know who’s hiring!” So we decided to try to bring both sides of the equation together with our new page. If you have a job you need to fill, or you are eager to fill one, check out the page, send us your information, and we’ll post it right away. We’ll mention it in our weekly e-newsletter, as well, so everyone sees that the page has been updated. THIS IS A FREE SERVICE.
And speaking of new jobs…
Jensen has three new faces on board
Jensen has filled three positions that will impact its customers.
They will be working in the areas of laundry wash systems, project management and automation.
Kemco has a new Regional Manager
Cody Davis recently stepped into a new role at Kemco Systems as a Regional Sales Manager. Since 2015, Davis has served Kemco Systems as an Application Engineer responsible for generating custom equipment design, project proposals and much more.
TRSA Annual Awards
The Textile Rental Services Association (TRSA) hosted its annual awards ceremony, and over 60 awards were presented.
Categories included Best Plant, Volunteer Leadership, Above & Beyond Service and much more.
Read more about what makes these outstanding individuals so special.
Jensen Is On the Road!
The first van of a planned small fleet left the headquarters of Jensen on a mission to bring technical expertise closer to its customers throughout the US. The company hopes to have five vans on the road, helping customers in specific regions this year, and more in 2025.
MAY FOCUS: New Equipment Showcase
CALLING ALL MANUFACTURERS WHO SERVE CANADA!
Throughout May we are highlighting the newest equipment in the industry. If you would like to participate in this series of articles, please send the following.
- Company Name
- Person submitting material
- Complete name of the piece(s) of equipment
- Description of what is so fantastic about it
- Link to further information for interested readers
- Photo of the piece(s) of equipment — JPG format, 72 DPI is fine
Send your information and photo(s) to becca@fabricarecanada.com.
APRIL FOCUS: Value-Adding Ideas
You probably hear the phrase “added value” all the time, but what does it mean when it comes to dry cleaning or laundry? The purpose of added value is to make the customer experience so good, they won’t consider going anywhere else. All this month we’ll talk about how to do that in your business.
First, let’s clarify something. Value-added is something the CUSTOMER likes. It may take you a bit of work, and sometimes it’s a headache, but its not about you! The things that draw customers back, and make them tell others about your services, are what we’re looking for.
An article last year in Podium online magazine was entitled, “Strategies to Improve Customer Experience for Dry Cleaners.” The article gave ten ideas:
- Implement Mobile Payment
- Foster Real-time Communication
- Offer Personalized Service
- Enhance Pickup and Delivery Services
- Focus on Staff Training
- Reward Customer Loyalty
- Maintain a Clean Environment
- Provide Transparency
- Utilize Online Reviews
- Send Reminders and Updates
You can read the article for details here.
Do you have a clever added-value practice that your customers just love? Tell us about it!
Out of Their Minds
SERIES INSTALLMENT 2
One way to look at Value-Added services is to look at your business like your customers would like to look at it: they don’t want to think about it at all. If you are out of their minds but handling their needs, that is perfect service to a customer.
Join us as we look at one company that knows Value-Added and presents it beautifully.
Every Company Can Add Value
The decisions you make about how you run your company need to be grounded first of all in what customers need and want. Then you move to how to make it happen in a rational way for productivity. The first step is figuring out what your customers want.
Let me tell you about some of the things we do at Integrity Mechanical as an example. Use it as inspiration to better meet customer needs. Note: If you are looking for something convenient or easy, you can stop reading right now.
Does Everybody Know Your Name?
Curious to know how your competitor landed in the Sunday paper? Why do they get on the evening news for doing something good? They seem to be everywhere. They just catch all the breaks!
Actually, they are working hard to make their name synonymous with cleaning in your area. It’s very intentional. And you can do it, too. This month I’m sharing everything you need to know about public relations, a marketing tactic used to generate brand awareness, and how to implement a PR strategy within your own business.
Strip It Bare
SERIES INSTALLMENT 3
How well could you do customer service and add value to your customers’ experience if you didn’t have to be cleaning clothes all day long? That’s what one company excels in, and we’re taking a look at how they do it.
