2024 is around the corner and marketers have a lot to look forward to. Digital marketing, specifically the use of sophisticated technology, will continue to play a prominent

Each quarter, a fashion technology company called Lyst releases a report called The Lyst Index, which uses consumer data (including search and product sales) to track fashion’s ‘hottest

Google, YouTube, TikTok, Audible, webinars, in-person courses – it can be overwhelming to know where to find the right source of information when trying to understand a new

Some marketing tactics have stood the test of time. Others have been short lived or just aren’t a fit with our industry. This month, I’m exploring which marketing

Wash-and-fold became a sales booster for a lot of cleaners during the pandemic. Since its rise in popularity, I’ve realized there are two wash-and-fold camps: those for and

If you haven’t met Josh Nye, you may have heard his name or ‘Josh from SMRT.’ I met Josh at the recent Clean Show in Atlanta and was

According to Yahoo, 50% of Americans have a side hustle. Yes, a side hustle can bring in additional revenue for your business. But I’m here to challenge you

Spring marks the ‘unofficial’ start of wedding season, which means it’s time to think of ways to market your services to brides, grooms and wedding guests. Weddings and

Will there be a future where your dry cleaning doesn’t come back in plastic? At some cleaners this is already the default option, but for many others, going

In early March I had the privilege of visiting The Dry Cleaning & Laundry Institute (DLI) to take part in their ‘Introduction to Dry Cleaning’ course. Read on