In the first installment of this series, I talked about how website searches and rankings have changed drastically in the last few years as AI has become more

Another example of a dry cleaner making effective use of Social Media is Gibson's Cleaners of Toronto, with Linley McConnell leading the effort. We asked her for some

Unlike the filter on your dry cleaning machine, social media is one thing you can’t afford to ignore. Especially now—let’s be honest—it’s practically the only way to connect

As we move through this month and focus on Social Media, I've become aware that many people don't understand something I thought was obvious to everyone: Social Media