You work hard to win new customers. But how hard are you working to keep them? Francis Flair looks at three simple ways to build stronger customer relationships
Customers don't usually leave after one bad experience—they slowly drift away over time. Francis Flair explains the subtle warning signs every fabricare business should watch before loyal customers
Most business owners think customer complaints are the problem. In fact, a complaint can be a good thing. It means the customer still cares enough to say something.
These days, everything is getting more connected. Machines talk to software. Routes connect to apps. Customers receive texts, emails and payment links. That can be a good thing,
Have you ever worked with a company where the service was good, but the experience still felt cold? That is the difference between service and customer experience. And
Many business leaders think trust is built through marketing—through a better slogan, a sharper website, or a polished ad. Those things can help. But they are not what
Most operators get excited when a new customer walks through the door. New ticket. New name in the system. New chance for business. But here’s the real question:
Everywhere you turn, someone is talking about new machines, new
software or new systems. New presses. New POS. New route apps. New
auto-texts. All of that matters. But behind every
As the year comes to an end, a familiar cycle begins. Business owners reflect. Goals are reset. And suddenly, that one software platform that didn’t work last year
Most business owners never experience their company the way their customers do. You walk through the employee entrance. You skip the onboarding emails. You’ve seen your own logo