The theme this month is liquids. Rather than giving you a sales pitch on our detergent line, I thought I’d give you a few things to consider in

Many business leaders think trust is built through marketing—through a better slogan, a sharper website, or a polished ad. Those things can help. But they are not what

This month, we’re talking about liquid gold—or rather the solvents and detergents that make everything possible. Who better to interview than Abdularaouf “AJ” Jijeh, Seitz’s Senior Technical Sales

If you want to get your feet wet in the social media arena and are looking for a role model, look no further than Lisa Loscerbo, CEO of

Your machine is down. The mechanic won’t be there for two days. The bags of dirty laundry are now waist deep. Who ya going to call? “Technical Support!”

If you had told me a few years ago that I would regularly be invited onto national television to talk about ‘laundry,’ I would have been skeptical. Like

Most operators get excited when a new customer walks through the door. New ticket. New name in the system. New chance for business. But here’s the real question:

In this series, I have explained guidelines for successful websites that meet the criteria for selection and recommendation by AI and search engines today. But what does such

In the first installment of this series, I talked about how website searches and rankings have changed drastically in the last few years as AI has become more

Websites—and the people who access them—have changed a great deal in recent years. Have you and your website kept up?