By Becca Anderson

Sustainability doesn’t have to be a big, flashy program. It can be a series of social media posts that lead people to think and have those “ah-hah!” moments that change their perception and their behavior going forward.

Here are some companies that are putting out the message in simple, accessible ways.

TCS Wetclean

This LinkedIn post by Dino Kantzavelos urges people to think more sustainably about their clothing purchases. His series of videos is called “60 Seconds with Your Cleaner” and in this episode he walks them through the closet to illustrate what he’s saying.

The message accompanying the video reads:

Konstadin Dino Kantzavelos • 1st Owner TSC WETCLEAN 

🧥🌎 60 Seconds With Your Cleaner – Episode #5
The Sustainable Wardrobe: Curation Over Consumption
Most people think building a sustainable wardrobe means throwing everything out and starting over.
🤫 It doesn’t.
The most sustainable garment you’ll ever own is the one that’s already hanging in your closet.
In this week’s episode of 60 Seconds With Your Cleaner, Dino explores a simple mindset shift:

Stop consuming. Start curating.
Before buying something new, take a second look at what you already own. That suit in the back of the closet. That blazer you forgot about. That dress shirt that just needs a little attention.
With proper garment care, alterations, pressing, and stain removal, many pieces can enjoy a second life—and a third.
Professional garment care isn’t just about keeping clothes clean.
It’s about:
✔️ Extending the life of your wardrobe
✔️ Reducing unnecessary waste
✔️ Protecting your clothing investments
✔️ Saving time and money in the long run
When you do buy new pieces, choose quality over quantity.
Ask yourself: “Will I wear this 30 times?”
If the answer is no, it might belong on the rack—not in your closet.
Because sustainability isn’t a sprint.
It’s a series of smarter decisions that add up over time.

🌐 tscwetclean.com 

Seitz

Seitz tied in with “International Plastic Bag Free Day” to bring awareness to the issue of too-disposable clothing. There were no words with the Facebook post, just the image.

The message is subtle, but clear: If you are practicing sustainability in one area of your daily life, you should expand it to other areas, including garment selection. Nicely done.

Kreussler

In a Facebook post, Kreussler educated people on the many efforts it has put in place to reduce the company’s environmental footprint throughout its operation.

The post reads:

Sustainability is easy to claim and harder to prove. We would rather show the work. A few specifics about how Kreussler operates: our facilities run on solar and geothermal energy, our in-house water purification and reclamation systems reduce our draw on fresh water, and we operate under the DIN EN 14001:2015 environmental management standard.

On the product side, we develop our products for maximum efficiency. All our detergents are highly concentrated, extremely efficient, and free from environmentally harmful ingredients such as borates, phosphates, APEO, and NTA, making them particularly environmentally friendly. It is how the company has been run for generations, because building textile care that lasts means using resources that must last, too.

Take Away

You can learn a lot from these companies and their sustainability messages. 

First, they are bringing awarness to the issue in different ways, whether it be changing clothing buying habits or how you look at a company and its operation.

Second, they are involving the reader of the post in the solution, not just the problem. Seitz is encouraging people to incorporate sustainability into more aspects of their lives. Dino is educating customers about how to do that specifically when it comes to garment care and selection. 

Third, Kreussler states what the company is doing. No fanfare and big brags. Just confident information about what they’ve already been doing for generations.

As Dino says at the end of his video, “Sustainability is not a sprint, it’s a marathon.” Share your marathon with others, and spread the word.

---