The Best Vehicle for Bringing Your Advertising Message to Canadians.
Scroll below to read...
An Overview of our Readers
Circulation information
Our Editorial Calendar and Advertising Deadlines
Click to see...
Rates In Canadian Dollars
Rates in US Dollars
Mechanical Specifications
PAY FOR YOUR AD USING OUR SECURED PAYMENT PAGE
Print a Media Kit...
Fabricare Canada is Unique!
Fabricare Canada has evolved from a 1920 publication started by far-sighted members of the textile industry. Today, it covers the full spectrum of fabric care in Canada and the world. Feature articles include innovative business ideas, environmental issues, conferences and exhibitions. Other well-read sections are Industry News, appointments and Product News. The Annual Buyer's Guide is the Canadian industry's standard resource for making purchasing decisions.
The Voice of Canada's Fabricare Industry
Fabricare Canada values its place as the voice of the Canadian industry. Publisher Marcia Todd has accepted plaques from the Eastern Canadian Laundering and Cleaning Association, the Atlantic Provinces Association, the Alberta Drycleaners Association, the British Columbia Fabricare Association and the International Drycleaners Congress for her magazine's service to the industry.
She was a corresponding member in the Strategic Options Process set up by Environment Canada to study proposed environmental legislation and has kept her readers informed about this activity. In addition, she was an instructor in the Environment Certification Program in Ontario.
Fabricare Canada is a strong supporter of the Canadian associations and promotes industry solidarity by including summaries in French and Korean as often as possible. It is a member of the Canadian Cleaners and Launderers Allied Trades Association and works with this group to serve and inform the industry in Canada.
Canada: A Good Market
Environmental legislation, which will soon become law in Canada, will eliminate the use of 1,298 transfer-type dry cleaning machines across the country. It will also require that 1,218 vented dry-to-dry machines be replaced, or upgraded to a closed-loop operation.
In addition, the government has officially endorsed wet cleaning as one of the strategies to meet its target of cutting the consumption of perchloroethylene in Canada by 70% from 1994 levels. This presents an exceptional marketing opportunity for manufacturers of wet cleaning supplies and equipment.
Readership Overview
Our Readers are Your Clients!
Fabricare Canada is free to qualified industry professionals, ensuring a wide readership for your advertisement. According to a nation-wide survey conducted by Jean-Jacques Guibault Research and Marketing, Fabricare Canada has a pass-along rate of 1.9 readers per copy. This translates to over 11,000 readers at our present levels of subscription.
Some Interesting Facts
we have learned from our surveys include this breakdown on our readers' businesses:
67 percent Drycleaning*
33 percent Laundry*
* Represents the major service
74 percent of drycleaners do shirt laundering
90 percent of drycleaners do some wet cleaning
98 percent of dry cleaners offer leather cleaning, in-house or off-premise
70 percent of dry cleaners use computerized check-in
28 percent of readers own one or more coin laundries
Magazine Circulation
Fabricare Canada has predominantly Controlled circulation, with the magazine reaching business owners, suppliers, distributors, consultants and others with a connection to the textile care industry. Paid circulation is to subscribers outside Canada and the U.S., to cover postal costs. Over 98% of our circulation is Controlled.
Canadian and U.S. Distribution
Information about our Circulation
Our list is corrected by Canadian and U.S. postal replies after each mailing.
The Canadian readership includes every company in the fabric care field in the country, as best we can determine. Associations and the allied trades have been very cooperative in helping us reach the entire Canadian industry.
We have gained our U.S. readers through trade shows, their participation in cost groups and other industry organizations, and by personal recommendations. We are proud to say these numbers increase regularly.
Our international subscriptions represent industry leaders and libraries.
Brochures and flyers can be mailed in a polybag along with the magazine to all subscribers, or to any portion of the circulation. Ask for a quotation.
| Issue | Space Reservation | Advertising Material | Publication Date | Jan/Feb 2008 A Challenging Year |
Dec. 7, 2007 | Dec. 14, 2007 | Jan. 25 |
|---|---|---|---|
| March/April 2008 News in Technology |
Feb. 15 | Feb. 22 | March 31 |
| May/June 2008 Good Management = Profits |
April 18 | April 25 | May 26 |
| July/Aug 2008 Annual Laundry Issue |
June 20 | June 27 | July 25 |
| Sept/Oct 2008 Selling Your Services |
Aug. 15 | Aug. 22 | Sept. 26 |
| Nov/Dec 2008 Annual Buyer's Guide Issue |
Oct. 24 | Oct. 31 | Nov. 28 |
This calendar is a forecast only -- it will be updated at three-month intervals during the year.
